The Postnatal Fashion Secret That Lifts Body, Mind And Spirit
- Mamaway UK
- Oct 7, 2013
- 2 min read
Nursing and maternity brand Mamaway launches its postnatal shapewear in the UK
Dreams of quickly regaining your pre-pregnancy body while speeding up the post birth healing process are now a reality with the UK launch of Mamaway’s Recovery and Shapewear range, including its bestselling postnatal corset.
Suitable for wear from day one, this range is not just about how your body looks on the outside, but how it feels on the inside. So while the shapewear helps flatten your post baby belly, it also works at a much deeper level: gently pulling your stomach muscles back together and encouraging your uterus to return to its original size.
Pregnancy hormones, such as oestrogen, progesterone and relaxin can play havoc with your back and pelvis as the joints and ligaments loosen in preparation for childbirth. Mamaway’s recovery and shapewear draw in the stretched muscles. Its supportive structure around the body promotes good posture and reduces additional stress on these areas, relieving and preventing pain.
All Mamaway products are designed and tested by mothers, which means comfort is just as important as function, particularly when it comes to ensuring ease of access for breastfeeding.
Laura, a Mamaway customer, says: “Aside from the physical health and comfort shapewear provides, shapewear allows me to create a slim, neat figure when fitting back into clothes from before I was pregnant creating a lovely flat stomach, pert lifted bottom and a great feeling of confidence when I am going out somewhere special.”
Mamaway’s Extra Strength Bamboo Tunic Postnatal Corset is a modern take on the ancient art of belly wrapping, helping you regain control of your body. Its rigid yet flexible design consists of three self-adjusting velcro straps that help realign your stomach muscles and promote good posture, essential for relieving and preventing the back pain often endured as a result of pregnancy, birth and caring for a newborn. Mamaway’s belt is made from breathable bamboo, which is luxuriously soft, yet robust. It absorbs and evaporates moisture, leaving you fresh and comfortable. Bamboo is also a sustainable resource making it good for both your body and the environment.
Mamaway Extra Strength Bamboo Tunic Postnatal Corset £59 available to buy at www.mamaway.co.uk
For mums looking for a lighter-weight alternative, the Sassy Shapewear Bodysuit and Recovery Nursing Shapers flatten your stomach without restricting milk supply. Made of lightweight, breathable and anti-bacterial fabric, these tops are comfortable enough to sleep in.
Mamaway Sassy Shapewear Bodysuit £32 available to buy at www.mamaway.co.uk
Mamaway Recovery Nursing Shaper (wear with your own bra) £32 available to buy at www.mamaway.co.uk
Mamaway Nursing Shaper With Built-in Crossover Nursing Bra £35 available to buy at www.mamaway.co.uk
Mamaway Post Natal Recovery Shorts flatten your tummy and lift your bottom, as well as your mood when you catch sight of your reflection in the mirror. The supportive material can even help alleviate varicose veins. They are designed to be worn with the nursing shaper.
Mamaway Post Natal Recovery Shorts £22 available to buy at www.mamaway.co.uk
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